VENTURA SPIRITS: ANGELENO AMARO & SPRITZ

The brief was to reimagine the Angeleno Amaro brand to reposition it as the one and only iconic Los Angeles Amaro.

The final deliverables included in-depth industry research and the creation of a new overarching brand theme and tagline: Delightfully Bitter. The makeover included art direction, social strategy, brand voice + copywriting, paid media, and partnership strategy.