BUTT NAKED SKINFOOD

The challenge was to emphasize the complicated science and natural elements of each product while maintaining a fun and flirty atmosphere. The team had already exhausted several other copywriters, so it was vital to solve their ask to balance sophistication with lightheartedness.

The solution for the project involved creating a new mission statement, company bio, and six product descriptions for the e-commerce website. Each product description involved an SEO-optimized purpose statement, special features, tips, instructions, and key ingredients.